Before and after Demo Planner
Alex sells complex business software. A new prospect wants a demo. Here is that morning, run twice.
Before · 8:00 am
Alex does everything right. The calendar still decides.
Alex sets the demo for Thursday and asks to book the one person who can run this use case.
Full for two weeks. Thursday moves out, and the prospect’s interest cools.
A competitor gets the meeting Alex could not book.
Before · two weeks later
The meeting finally happens, on the worst possible footing.
The demo environment is set up for nobody in particular, least of all this prospect.
Hours of fixing beforehand, and what slips through shows up in front of the customer.
The prospect never sees their own business in the software, so they cannot judge it.
After · 8:00 am
“I can book our expert for next week, or walk you through it now. Which do you prefer?”
The prospect says now.
After · 8:02 am
| Time | What Alex shows |
|---|---|
| 0:00 | Introductions and the three priorities from discovery |
| 0:05 | Order desk: quote to order |
| 0:18 | Buyer: reorder to receipt |
| 0:30 | Warehouse: pick, ship, confirm |
State tax reporting has no deck yet, so the plan flags it to cover live.
After · 8:05 am
Why this matters
After · 8:10 am
Why this matters
After · 8:45 am
Why this matters
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Source: Demo Planner library and screen tours, demoplanner.com · sample data